Innovation training – how we put peoples’ creativity into action

  • 5 minutes read

We chose to develop creativity and innovation training to offer our clients an important competitive advantage. Implementing an innovation culture in your company is most of the times a difficult but necessary process. What we understood is that this process depends a lot on the commitment and ability to innovate of employees.

Creative Confidence

Creative Confidence is what we called our innovation training. It’s part of our Skills of the Future training series. The name is based on the following idea: it’s crucial for employees to believe in their innate creative abilities. I personally considered that because I am a very analytical person I am not very creative. But I later learned that these two skills complement each other. You just need to work consciously to develop your latent creativity. Also, not all of us can be creative in the same way. We can have different roles during the innovation process.   

To put flesh on the training structure, we analysed market needs from 3 perspectives: what does the future look like, what companies want and what employees feel.

To give companies a right direction, World Economic Forum created a top of the crucial abilities for employees for 2020. Their report, Future of Jobs refers to the employment, skills and workforce strategy for the future. Creativity was on the third place in the top 10 skills.

Also, overwhelmingly, 84% of business owners consider innovation a crucial factor for success. But only 6% are pleased with the way their companies are putting innovation into practice.  They expect their employees to be the innovation drivers. Meanwhile, 55% of the employees know for sure their employer expects them to be creative. But they don’t consider themselves creative. Also, they are not encouraged in this direction. Thus, they become pretty inactive in this area.

Creative Confidence is our innovation training that offers participants an algorithm for creativity. This allows them to overcome their fear, complacency and social conditioning.

Among other benefits the innovation training brings we can name:

  • Participants work on building the confidence necessary to be more creative.
  • It demonstrates creative problem solving in action using a simple set of instruments.
  • Participants learn to apply methods for getting “unstuck” on projects, do creative sprint planning and other activities.

Innovation is about people

The book The ten faces of innovation showed us that innovation is first about people. It’s about the roles they can act and the hats they can wear. Every person in the organization can bring something valuable to the team from a creative perspective. So, it’s not only about personalities like Thomas Edison or Steve Jobs. It’s about the everyday heroes that work in the front line. Countless persons and teams that make innovation happen every day.

Innovation in action

A relevant example is Richard Drew, employee of 3M company. At the beginning of 1920, the company was producing and selling abrasives. In an afternoon, while visiting an auto shop client, Drew noticed a necessity. For finishes, a strong adhesive tape and butcher paper were used to cover parts of the car. But when taken off, it would damage the paint and the car needed repairs again. Longer working hours, higher costs and the great dissatisfaction of the mechanics was what Drew noticed in a brief visit. Certainly, he wanted to fix this.

Drew began a long search to find the right combination of materials. He wanted to create what would become the first special masking tape. After a while, the company president told him to abandon the project.

So, even without an approved budget that he solicited, Drew kept going. As a result, he managed to create what we now call the Scotch Tape. It’s a product that is used enormously throughout the world and is a registered trademark of 3M.

In conclusion, who wouldn’t want more people like Richard Drew in their companies? Attention to client and company needs, trusting their creative abilities, building ambition and following an applicable innovation process is what employees need to innovate. We work with our participants on all these and more in our innovation training.

We are at your disposal for more information about this, contact us on our online form.

  • Kyung Hee Kim: The Creativity Crisis, Creativity Research Journal, 2011
  • PWC: Reinventing innovation. Five findings to guide strategy through execution, 2017
  • Accenture: Innovation: Clear Vision, Cloudy Execution, 2015
  • The Ten Faces of Innovation – Tom Kelley with Jonathan Littman, 2005